Hook and Book Brides is a program that teaches you HOW to book brides through the lens of branding and marketing. 

Raise your hand if you want more of the right brides. Keep that hand raised if you’re also feeling frustrated that no matter what you do, they don’t value you…trust me, I know. I have been there.

Here’s how it usually goes... 

Photographers want to jump straight into the marketing part without ever sitting down to deep-dive into their brand. This is a mistake. Why? They end up feeling totally unclear and directionless on how to get their message out into the world. That’s because they have things a little out of order.

Your brand is the foundation for the rest – it’s your blueprint. That’s why this course teaches branding right alongside marketing. You need BOTH to really succeed in booking brides.

Just imagine…

  • Always having a steady stream of new brides and inquiries coming into your inbox! 

  • Getting to work with brides who love you, appreciate your work, and pay on time (cha-ching!)

  • Feeling clarity on what makes you different and unique and knowing exactly how to sell that to brides (even in a saturated market!)

  • Finally ending the feast or famine cycle of inconsistent clients and money

Hook and Book Brides is the program I wish I had 5 years ago

It was designed with efficiency in mind because I know your time is precious and limited. You need answers, not fluff. That's why the whole course can be done at your own pace, on your time.
  • 14 Videos

    Every lesson contains video training that corresponds to the course workbook

  • Workbook PDF

    100+ page workbook with examples, application, and action items

A peek inside the course

check out what topics will be covered inside Hook and Book Brides

Are you ready?

Ready to stop wasting time on failed marketing efforts? Ready to book the brides who LOVE your work? Ready for brand clarity?

Get started now


"I've tried a few online photography courses and I must say that Joy's program is one of the best ones I've tried! Hook and Book Brides takes you through a range of business strategies. The branding section helps you take a deep dive into what perceptions you are putting out and how to find and better define your message. Learning how to identify my ideal client helped me better use my marketing dollars."  - Monica W.

There's MORE!

In addition to the course videos and workbook, you'll get continued support and a community

  • Private Facebook Group

    Surround yourself with a like-minded community of photographers. This group serves to connect with you with fellow students, discuss the lessons, and grow together.

  • Live Q+A

    This is your chance to have your questions heard and to get answers from Joy. Live video Q&A's will happen inside the private Facebook group and be recorded for members.

  • Bonus Material

    Bonuses include downloads like cheat sheets, workbooks, and guides to relevant topics covered in the course material!

Hey there!

Meet your instructor

You might be wondering who is behind this video program. My name's Joy Michelle, I'm a wedding photographer based in Annapolis, Maryland and I'm a passionate educator. I believe in helping others grow thriving and profitable photography businesses through tools and resources just like this course. When I was starting out my business, I struggled to find valuable resources that would answer my questions. Now that I've grown to a full-time photographer (after tons of mistakes) I want to help those who are right where I was.
Hey there!


  • When does the course start and finish?

    You will have access to the course the minute you join. You can go at your own pace - completing a lesson a day or five lessons a day. The beauty of it is you have lifetime access, so the start and end times are up to you.

  • I barely have time to get things done - how will I implement this course?

    I know you're super busy. The last thing I want to do is add to your to-do list. But here's the thing - you do have time. As business owners, we all have 24 hours in a day...but so often we're spending those hours on the wrong tasks. I want to share with you areas where investing your time will help bring you new clients. That is why getting clear on your brand and marketing strategy is something you definitely want to make time for. In fact, you can't afford not to.

  • I'm not a wedding photographer - is this course still a fit for me?

    Hook and Book Brides is not a fit for you. This program would be a better fit for you if, down the road, you decide you would like to book weddings. The training, examples, and homework are targeted specifically to provide wedding photographers with solutions in both branding and marketing, so to get the most from the course you should have the goal to book brides.


"Due to Joy's course I was able to shoot my first wedding a couple of weeks ago, and I have further bookings for next year!"- John B.

Get immediate access

Dive straight into the 14 video lessons, the workbook, the bonuses, and join me as I take you step-by-step to booking more brides

How do I know if Hook and Book Brides is right for me?

Hook and Book Brides is right for you if...

  • You currently photograph or would like to photograph weddings and are ready to take your business to the next level!

  • You spend lots of time marketing, but don't feel like you're getting results

  • You feel stuck in a feast or famine cycle and want bookings to be more regular

  • You want to feel clarity when it comes to your brand and your marketing plan

If you're still not sure...

I'm so confident you'll get results, I'm backing this course with a 30 day promise. If you join, watch the videos, complete the workbook, implement the strategies, and STILL don't see results - I'll happily refund your money. 

But you DO have to do the work. 

This course is for business owners who are ready to implement new systems and strategies, NOT for those only interested in collecting information that will sit on their hard drives. 

"I now know what my business is, where it's going and how to get there. I went from spending hours rebranding because I wanted to be like somebody else to knowing my business identity. It has been life changing!" - Karina M. 

"Before taking this course, I was lost in my branding and didn't have a clear message. Now, I know my perfect bride and exactly how to connect with her which has taken my business to new heights."

- Taylor C.